Business Valuation Calculator

Estimate a practical asking-price range before you list or enquire.

Use a conservative marketplace calculator built around normalised earnings, category multiples, risk factors and asset support. It is designed for early planning, not formal valuation advice.

Start a seller listing Read valuation guide

Inputs

Build an indicative market range.

Select the listing shape, add the financial context you have, then refine the quality factors buyers usually price into a deal.

Listing type

Established businessOwner-operated or management-run business with trading history.Franchise resaleExisting franchise outlet or territory with brand systems.Online businessEcommerce, marketplace, SaaS, digital service or content business.Asset-heavy businessPlant, equipment, vehicles, stock or property carries meaningful value.Professional practiceAccounting, legal, medical, consulting or recurring client service firm.Startup or growth businessHigh-growth business where revenue and future potential matter more.

Business categoryAnnual revenue$SDE / profit to working owner$EBITDA after management costs$Plant, equipment and tangible assets$Stock / inventory included$Revenue growth year on year%Recurring or contracted revenue%

Owner dependencyOwner-criticalAverageTeam-runCustomer concentrationHigh riskAverageDiversifiedBusiness ageNewerAverageEstablishedTransferabilityHard to transferAverageBuyer-ready

After the estimate

Turn the range into a stronger listing.

Check the earnings story

Use the range to spot whether your SDE, EBITDA, add-backs and owner wages are clear enough for a buyer to understand.

Compare similar listings

Open marketplace listings in the same category and location to sense-check asking price, revenue quality and buyer expectations.

Prepare proof before publishing

Gather financial statements, lease details, asset lists, staff structure, contracts and diligence documents before serious enquiries arrive.

Choose a defensible asking range

Treat the midpoint as a starting point, then adjust for stock included, deal structure, seller support and how quickly you want to move.

How to use it

Use the result as a conversation starter.

The best next step is to compare the estimate with similar listings, clean up financial add-backs, gather diligence documents, and decide what price story you can support.

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Is this a formal business valuation?+

No. It is an indicative marketplace estimate for listing preparation and early buyer comparison. A formal valuation should be prepared by a qualified valuer, accountant or relevant advisor.

Which method should I rely on?+

For most owner-operated businesses, SDE is the most practical starting point. EBITDA is usually more useful for larger or management-run businesses. Revenue methods are mainly for growth, online or early-stage businesses where earnings are incomplete.

Why does the range change when I adjust risk factors?+

Buyers usually pay more for businesses with transferable systems, diversified customers, recurring revenue and durable growth. Higher owner dependency or concentrated revenue usually reduces buyer confidence.

Can I use the midpoint as my asking price?+

Treat it as a starting point, not the answer. Asking price should also reflect deal structure, stock included, working capital, lease terms, seller support, buyer demand and supporting documents.

This calculator provides general information only. It is not valuation, accounting, tax, legal, finance or investment advice. Read the disclaimer and obtain professional advice before relying on any valuation estimate.