Overview
Franchise details
Business Details
Brand Positioning
Baskin Robbins is a globally recognised ice cream and dessert brand with a long history in scoop shops, cakes, shakes and family treats. In Australia, the opportunity is positioned for operators who want a branded retail dessert store with established product systems and consumer recognition.
Franchise Model
Franchisees operate a customer-facing dessert retail store, typically in high-traffic shopping, suburban or convenience locations. The business depends on local store execution, product presentation, team training and strong community repeat trade.
Investment Profile
The Australian franchise page indicates a total investment requirement of about $350,000 to $420,000, with final costs influenced by site condition, fitout, equipment and lease requirements. Ongoing fees include royalty and national advertising contributions.
Training & Support
The brand provides product, operations, launch and marketing support, along with national campaign activity and established store systems. The opportunity is best suited to hands-on retailers who can manage food-service standards and local area marketing.
- Established
- Not publicly disclosed
- Franchising since
- Not publicly disclosed
